For all you out there pumping out new ideas and living on the creative razors edge get ready for some tough questions. When you do not have a customer, when there are no case studies, when no one but your own team has played with your solution, there are many things that you are not prepared for. While you can postulate and prognosticate to your heart’s content, the best answer to the really tough one is simply I do not know. Continue reading »
When I sit down and talk with the dreamers that want to build the companies of tomorrow, often they know their mission, but rarely can they spell out their purpose. It is sitting there, but they just do not have the ease in their explanation as they can in their mission.
So what is the difference? A mission is what you are setting out to accomplish, a purpose is why. So if you want to make a better offering and can tell people why want to be the best at what you do, try and not lose the reasons behind it. If you are starting a company to just make a lot of money you will find it quite challenging to build a brand that is respected. Continue reading »
Startups get stuck more often than not because of dialog. We think we are on to something so new and exciting that no one is going to understand it unless we go into every bit of the details. What follows is an assault to the ear that is palatable by almost no one. We flounder to get our marketing message heard, our sales presentations delivered, and the funding we need to go on.
What we need to do is take a step back and simplify our messaging. It begins by defining what you do in a simple and clear sentence. When people ask me what I do, I simply respond, “I make startups money.” Continue reading »
Yes, there is already a year or so worth of posts here, but that is because I have split my one blog into three focused blogs.
A sales training blog, http://salesblog.karlgoldfield.com, a Sales 2.0 blog, http://salesevangelist.karlgoldfield.com, and a blog focusing on selling at startups http://startups.karlgoldfield.com. Continue reading »
Many of you want to get content, show announcements, and other free sales training and giveaways. The only way to get it is to join the mailing list. Sign up now and get a chance to win 40 hours of free mentorship. That is right, 1 hour of 1 on 1 counseling to help you sell more.
Awesome video chat with Dennis Lankes over at http://startupslive.tv. He has my big mug on the home page, you have to check it out. I need a better online pic, anyone know a good photographer in the bay area?
Anyways if you get there after I am off the home page, here is the deep link:
Startups no matter what your business – sales are a part of it
First, a definition for Sales Benchmarking from Wikipedia: A sales management process used to compare a company’s sales force against other companies or against industry performance. The purpose is to identify opportunities to improve performance and to focus the efforts of a sales organization.
This book was a tough read. It is not a story of the greatness of slaes techniques. It is a text book that educates the reader on the powerful practice of benchmarking for sales. It is not for the weak at heart or those who are not prepared for the journey. It is a science manual not a motivational tome. This review is directed at the sales leaders out their that need to gain a competitive advantage. All of the entrepreneurs and aspiring leaders in sales that read my blog should heed my advice and consider this a book you should get on the shelf. That is, after wearing the page corners with many thumb turns.

I got a call from my buddy and colleague Jeb Blount, the Sales Guy on sales.quickanddirtytips.com. Jeb asked me to answer a question from one of his listeneres regarding getting your first sales at a startup.
Well, here is it and I am excited to be a part of this great site.
Please tell me what you think, and anyone that adds to the discussion will get a free gift.
We did it! We wrote 40 pages on how to sell more by reducing risk.
The book is free and helps you by sharing nine perspectives on the topic.
Want to have a great Q1 in 2009, get some tips on how to improve your sales for FREE!!!
Not familiar with the Union?
The Sales bloggers Union (www. salesbloggers.com), is nine of the world’s leading sales bloggers.
The Union started in June of 2008 in an effort to share ideas and improve the sales trainings and offerings of the group. Through blogging and commenting they share ideas with the sales community and work towards improving the reputation sales people have with potential buyers. The new website offers a central repository for their thoughts and an accessible place to help sales people hone their skills.
Members of the Sales Bloggers Union are:
Brad Trnavsky, Founder of Sales Management 2.0
Colin Wilson, Managing Director of First Border
Ian Brodie, Founder of Lighthouse Business Consulting
Karl Goldfield, The Startup Sales Mentor
Nesh Thompson,Sales System Developer at Symvolli
Skip Anderson, Founder of Selling to Consumers Sales Training
Tibor Shanto Principal at Renbor Sales Solutions, Inc.
Tim Rohrer, The Sales and Marketing Loudmouth
Will Fultz, Top Sales Blog “
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